Effective February 2026

Terms of Use

Please read these terms carefully before using the BLI55 website or purchasing our products.

Responsible Drinking Notice: BLI55 products contain alcohol (12% vol). You must be 18 or over to purchase or consume alcohol in the United Kingdom. Please enjoy BLI55 responsibly. For information and support, visit drinkaware.co.uk.

01 Introduction

Welcome to the BLI55 website ("Site"), operated by BLI55 Ltd ("BLI55", "we", "our", or "us"), a company registered in England and Wales.

These Terms of Use ("Terms") govern your access to and use of our website, including any content, functionality, and services offered on or through the Site. By accessing or using the Site, you accept and agree to be bound by these Terms. If you do not agree to these Terms, you must not access or use the Site.

BLI55 is a premium champagne brand offering sparkling champagne in 250ml slim cans across eight distinctive flavors at 12% alcohol by volume. Our tagline, "Pop the Moment", reflects our commitment to bringing celebration to everyday moments.

02 Age Requirement

BLI55 products contain alcohol. In accordance with the laws of England and Wales and the wider United Kingdom, you must be at least 18 years of age to purchase, attempt to purchase, or consume alcohol.

By using this Site and by purchasing any BLI55 product, you confirm that you are at least 18 years old. We reserve the right to request proof of age at any time and to refuse service or access to anyone who cannot verify they meet the minimum age requirement.

It is a criminal offence in the United Kingdom to purchase or attempt to purchase alcohol if you are under 18, or to purchase alcohol on behalf of a person under 18 (except in very limited circumstances as provided by law).

We may employ age-verification technology on our Site and at the point of sale. We encourage parents and guardians to monitor their children's internet usage and to help enforce this age requirement.

03 Acceptable Use Policy

You agree to use the Site only for lawful purposes and in a manner that does not infringe the rights of, restrict, or inhibit anyone else's use and enjoyment of the Site. You must not:

  • Use the Site in any way that breaches any applicable local, national, or international law or regulation.
  • Use the Site in any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect.
  • Transmit, or procure the sending of, any unsolicited or unauthorised advertising or promotional material, or any form of spam.
  • Knowingly introduce viruses, trojans, worms, logic bombs, or other material that is malicious or technologically harmful.
  • Attempt to gain unauthorised access to the Site, the server on which the Site is stored, or any server, computer, or database connected to the Site.
  • Attack the Site via a denial-of-service attack or distributed denial-of-service attack.
  • Use the Site to promote or encourage excessive or irresponsible consumption of alcohol.
  • Misrepresent your age or identity in connection with the purchase of alcohol or use of this Site.
  • Copy, reproduce, or redistribute the Site content in a way not expressly permitted by these Terms.

We reserve the right to restrict or terminate your access to the Site at any time without notice if, in our sole judgment, you have violated these Terms or any applicable law.

04 Intellectual Property

The BLI55 brand, including but not limited to the name "BLI55", our logo, the stylised "55" mark, the tagline "Pop the Moment", product names, flavor names, can designs, the "55 window" design concept, and all associated trade dress, are trademarks and/or registered trademarks of BLI55 Ltd. All rights are reserved.

All content on this Site, including text, graphics, logos, images, photographs, product renders, audio clips, video clips, data compilations, page layout, underlying code, and software, is the property of BLI55 Ltd or its licensors and is protected by United Kingdom and international copyright, trademark, and other intellectual property laws.

You may not, without our prior written consent:

  • Reproduce, duplicate, copy, or re-sell any part of the Site or its content.
  • Use the BLI55 name, logo, or any BLI55 trademarks in connection with any product or service that is not ours.
  • Modify, create derivative works from, or reverse-engineer any part of the Site.
  • Frame or mirror any part of the Site on any other website or platform.
  • Systematically retrieve data or content from the Site to create any collection, compilation, database, or directory.

You are granted a limited, non-exclusive, non-transferable licence to access and make personal, non-commercial use of the Site. This licence does not include any resale or commercial use of the Site or its contents.

05 Products, Descriptions & Availability

We make every effort to ensure that product descriptions, images, and other information on the Site are accurate and up to date. However, as a premium brand that uses digital renders and photography, colours and details may vary slightly from the actual products due to differences in screen displays and production processes.

All products displayed on the Site are subject to availability. We reserve the right to discontinue any product at any time without prior notice. Availability of BLI55 products may vary by location and retailer.

Prices displayed on the Site, where applicable, are indicative and may differ from those charged by third-party retailers. All prices are shown in GBP and include VAT where applicable.

Nothing on the Site constitutes an offer to sell. The display of products on the Site is an invitation to treat only. We reserve the right to refuse any order and to limit quantities.

BLI55 products are intended for sale within the United Kingdom. We make no representation that products described on the Site are appropriate or available for use in other locations. If you access the Site from outside the United Kingdom, you do so at your own risk and are responsible for compliance with local laws.

06 User-Generated Content

Where the Site permits you to submit content, including but not limited to waitlist registrations, email addresses, reviews, comments, photographs, or social media posts tagged with our hashtags (e.g. #PopTheMoment), you grant BLI55 Ltd a non-exclusive, royalty-free, perpetual, worldwide licence to use, reproduce, modify, adapt, publish, translate, and distribute such content in any media.

You warrant that any content you submit is your own original work, does not infringe any third party's intellectual property rights, and does not contain anything unlawful, defamatory, or otherwise objectionable.

We reserve the right to remove any user-generated content at our sole discretion without notice or explanation.

07 Limitation of Liability

The Site and its content are provided on an "as is" and "as available" basis. To the fullest extent permitted by applicable law, BLI55 Ltd disclaims all warranties, whether express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

We do not guarantee that the Site will be available at all times, that it will be uninterrupted, timely, secure, or error-free, or that any defects will be corrected.

To the maximum extent permitted by law, BLI55 Ltd, its directors, officers, employees, affiliates, agents, and suppliers shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or relating to your use of, or inability to use, the Site, including but not limited to damages for loss of profits, goodwill, data, or other intangible losses.

Nothing in these Terms excludes or limits our liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited under the laws of England and Wales.

Our total aggregate liability to you in respect of all claims arising out of or in connection with these Terms or the Site shall not exceed one hundred pounds sterling (GBP 100).

08 Indemnification

You agree to indemnify, defend, and hold harmless BLI55 Ltd, its directors, officers, employees, agents, and affiliates from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable legal fees) arising out of or in any way connected with your access to or use of the Site, your violation of these Terms, or your infringement of any intellectual property or other right of any third party.

09 Third-Party Links

The Site may contain links to third-party websites or services that are not owned or controlled by BLI55 Ltd, including but not limited to retail partners, social media platforms, and responsible drinking resources such as Drinkaware.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party websites or services. Inclusion of any link does not imply endorsement by BLI55 Ltd.

We strongly encourage you to read the terms and conditions and privacy policies of any third-party websites you visit.

10 Privacy

Your use of the Site is also governed by our Privacy Policy, which details how we collect, use, and protect your personal information. By using the Site, you consent to the collection and use of your information as described in our Privacy Policy.

Any personal data you provide to us, including through waitlist registrations or contact forms, will be processed in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

11 Changes to These Terms

We reserve the right to revise and update these Terms at any time at our sole discretion. All changes are effective immediately when posted on the Site, and apply to all access to and use of the Site thereafter.

The "Effective Date" at the top of this page indicates when these Terms were last updated. Your continued use of the Site following the posting of revised Terms means that you accept and agree to the changes. We encourage you to review this page periodically.

If we make material changes to these Terms that significantly affect your rights, we will endeavour to provide notice via the Site or by other appropriate means.

12 Governing Law

These Terms, their subject matter, and their formation are governed by and construed in accordance with the laws of England and Wales.

You and we both agree that the courts of England and Wales will have exclusive jurisdiction to resolve any dispute or claim arising out of or in connection with these Terms or their subject matter or formation (including non-contractual disputes or claims).

If any provision of these Terms is found by a court of competent jurisdiction to be invalid or unenforceable, the remaining provisions shall continue in full force and effect. A waiver of any term or condition of these Terms shall not be deemed a further or continuing waiver of such term or condition or any other term or condition.

13 Contact Us

If you have any questions, concerns, or feedback about these Terms, please contact us:

BLI55 Ltd
Email: legal@bli55.co.uk
Website: www.bli55.co.uk

For information about responsible drinking, please visit drinkaware.co.uk.